We’ll Shop
Nowadays, online grocery shopping has become a popular trend. People's grocery shopping experience has not been improved by only providing a few images and descriptions of items. We are hoping to establish a better connection between store and customer. We aim to offer a new shopping experience to achieve customer satisfaction using our latest technologies. By naming We’ll shop, we are helping users to improve their shopping experience by using our product. We hope to bring a positive relationship between the grocery store and customers.
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10 Weeks
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Vicky Song, Kunlin Zhao
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UI/UX Designer & Product Designer
UX Research, Web Design, Design System, Visual Design
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Figma, Adobe Photoshop, Adobe Illustrator, Miro, Canva, Keyshot, Rhino
Problem Statement
Covid-19 has dramatically changed people's habits and spending habits, with many consumers preferring to buy from online platforms rather than going to local stores, Not only clothing, online grocery shopping has also turned into a new fad. However, the current online grocery shopping experience does not meet buyers' requirements. As a result, the desires of online buyers are not being met due to the gap between the physical and digital experience.
Opportunity Statement
To create a better solution that will allow greater shopping experience, accessibility, and efficiency for online shopping customers when purchasing grocery items online.
Design Process
Secondary Research
Research Matrix: Establishing a better vision to guide the beginning of the researching stage
The truth is online grocery shopping is growing rapidly
The shift is real: Online Retail is growing, offline retail is contracting
Grocery delivery app download growth due to pandemic in the United States as of March 2020
Key Insight
Primary Research
Quantity Research - Survey / Quality Research - In-Depth Interviews / Affinitization Process
The quality and the freshness are the key issues when the shop
People she online grocery shopping to save time
Everyone has their own personal preference
Discounts are great
IN-person grocery store is lovely
Key Insight
User Personas
Based on the market research and survey results, we targeted the 18-40 year olds who are newly independent college students, busy office workers, mothers, etc. who don't have a lot of free time but have a need for grocery shopping.
User Journey Map
Design System
We made every component of the system to make a full-featured design system to ensure scalability, flexibility, and consistency of the platform
User Flow
Prototype
