Google Pay
Worked closely with the google pay team. Understand how underrepresented groups use apps to pay & save and explore product ideas to build inclusive financial experiences for 18-24 years old in these communities.
-
09/2022~ 12/2022
-
Product (UX/UI) Designer
UX Research/ Concept Ideation/ Information architecture/ User flows/ Low-Fidelity Wireframing/ Mid-Fidelity Wireframing/ Visual Desinger
-
Figma, Adobe Suit, Miro, Slack
Problem & Brief
Concpt 1: Mock Credit Card
Increase financial confidence by educating users on credit scores &cards.
Concpt 2: Value-Based Rewards
Increase users’ day-to-day saving, while intergarting their personal values
Key Elements
Each concept leaned into automation based on the user’s Google Footprint
Each concept knowingly and purposefully encouraged financial growth
Each concept acknowledged the fact that everyone is human, it’s okay to trip as long as you pull yourself back up.
Result & Impact
Design Preview
Understand how underrepresented groups are using apps to pay & save, explore product ideas to build inclusive financial experiences for 18-24 year olds in these communities.
To uplift the financially coping segment of GenZ through implementing features designed to empower & educate the user, improving their overall confidence & financial health.
Revamped the mobile app to cater to Generation Z's distinct financial requirements through collaboration with the Google Pay team. The features were adopted by the team in their further developing stage and helped them increase the number of users of the target group by 32%.