Conexión

Pregnancy is an exciting time, but it is full of challenges as well. It is usual for expectant moms and dads to experience ups and downs when expecting a baby. It's pretty common for couples to have arguments every now and then during pregnancy. Conexión is a lifestyle to enlighten couples on how to show their love and make each other happy.

6 Weeks
Kunlin Zhao, Vicky Song
Product Designer & UX/UI Designer
Ideation, User Research, User Flow, Wireframe, Visualization & Branding, Design System, Prototype, User testing
Figma, Adobe Photoshop, Adobe Illustrator, Rhino, Keyshot

Problem Statement

Some expectant moms and dads have arguments now and then during pregnancy due to a lack of understanding and have hard time coping with their life changes.

Target User

Couples who are preparing and expecting a new baby

Opportunity Statement

A detecting device and app that helps couples have a closer connection during the pregnancy process by detecting unusual health conditions. In addition, Conexión provides an opportunity to guide couples to share more joys and memories

Responsive Interface Design

As the pregnancy progresses, the woman may experience significant emotional changes and mood swings that could lead to an argument with the partner.

These five aspects are the most critical aspects to influence the relationship during pregnancy.

Having a baby makes them love each other more, but it causes more arguments.
Doing something together would help them to express their feeling.
Small happiness makes massive happiness in the daily life
Lacking experience would cause a lot of mistakes.
They wish something would stop them during the argument.
Good health conditions help their anxiety a lot.
Most husbands don't know why their wives are emotionally unstable during pregnancy and don't know how to respond.

Key Insight

User Persona

User Journey Map

Wireframe

Concept testing

User Flow

Wife

I love this concept; I wish my husband could give me more tolerance and understanding when I am anxious.
I think it's a great idea to have an app to help me learn about the different stages of pregnancy; it will help me understand myself and my baby better.
If the watch can sense my emotions through my heart rate and tell my husband, I think this is a great feature.
I hope there can be some recommendations with a scientific basis, otherwise, it is hard for me to trust this app.
A few reminders on details may help me trust the app more

Husband

I think it's a cool idea! Help us build a better relationship as a couple.
Perhaps you could consider recommending different content for men and women?
Of course, I think it's a good idea because I often don't know how to make my wife happy when she's pregnant.

Design System

Systematic design

Distinguishing target users by designing two sets of interfaces. It helps users to receive appropriate content based on their roles in the relationship so that the design guides users to stand at another’s perspective. Resulting in more empathy for each gender

Physical Solution

Smart Watch

Reflection

To improve the couple's negative relationship during the wife's pregnancy. To allow couples to scientifically understand the physical and psychological changes in women during the different stages of pregnancy, thus deepening the empathy of the husband towards his wife. To allow fathers to participate better in the process of conceiving life. Conexión is a way of life that enlightens couples on how to express their love and make each other happy.

Areas for improvement

Further user testing could make the user process even better. With a more extensive project scope, it would be valuable to conduct in-depth A/B testing, and we could get more data to help us make more informed design decisions consistent with the project goals.

For the physical product watch, there are many areas where further improvements and breakthroughs can be made. For example, technical issues.

The next step

Take into account individual differences and differences in different cultures. Hopefully, it will connect users with different cultures, backgrounds, and worldviews.